The Press Council has considered whether its Standards of Practice were breached by an article published in news.com.au on 7 March 2017, which began: “A WOMAN has died and two others seriously injured in a head-on crash on the Hume Highway at Wilton, south of Sydney.” It continued: “Emergency crews are also working to release another woman trapped in a second vehicle in the south bound lanes of the Hume Highway, about 1km south of Picton Rd. The two vehicles collided just before 8am today.”
The article, which was published within half an hour of the accident, followed with images of the scene, the first of which depicted a heavily damaged vehicle with its doors open and roof peeled back, and emergency crew members including police surrounding and leaning into the car. In the centre of the frame was a face of a person whose head appears tilted back on a stretcher. The image, which included a television station’s logo, was captioned: “Pheasants Nest: Fatal crash Hume Motorway closed in both directions after serious two-car crash. MUST CREDIT [the television station] NewsSource: [the television station]”.
The Council considered that while the accident occurred on a public road and the injured person would not have been easily identifiable by the public at large, nevertheless the person had a reasonable expectation of privacy and the image of the injured person and the car would be sufficiently clear for relatives and friends to identify the person. The image was of person involved in a fatal car accident, seriously injured, and in a crash site which police had apparently taken steps to cordon off from the public. Given these factors, the Council concluded that the publication failed to take reasonable steps to avoid breaching the injured person’s reasonable expectations of privacy.
Considering the nature of the image, in which a person is shown amongst the wreckage of a car accident with the caption referring to the “[f]atal crash”, and the rapid timing of its publication, the Council also concluded that the publication did not take reasonable steps to ensure the material avoided causing or contributing materially to substantial distress.
The Council recognised the reporting of road accidents is commonplace and often in the public interest, particularly to ensure readers have access to reliable information on driving conditions and matters of road safety. However, the magnitude of the accident and resulting traffic disruption could have been captured visually without showing the injured person, for instance, with a long shot of the scene of the accident. In the circumstances, there was no sufficient justification in the public interest for publishing the image in the manner it did. Accordingly, the publication breached General Principles 5 and 6.