The Press Council has considered whether its Standards of Practice were breached by an article in The Advertiser on 17 March 2017, headed “BLOWING HIS FUSE: Sparks fly as Premier ambushes minister but exclusive polls reveal SA blames Jay for power crisis” on page one in print, and “As Jay Weatherill confronts Energy Minister Josh Frydenberg, poll shows he’s to blame for SA’s power crisis” online.
The article contained a table setting out details and results of a poll, including the question asked of respondents (“In your opinion, who is mostly to blame for South Australia’s high power prices and blackouts?”) and the responses (“The Weatherill Government”, 39 percent; “The National Energy Market Operator/AEMO”, 35; “Uncommitted”, 16; and “The Turnbull Government”, 10).
The Council considered the statement “polls reveal SA blames Jay for power crisis” implied as a fact that the poll established that South Australians in general blamed the Premier for the crisis. However, the polling was a sample of only three electorates, and that this polling size and distribution—even involving key marginal seats—cannot be said to reflect the opinion of the entire state.
The Council also noted that the first paragraph of the article reported that the poll “show[s] voters in key marginal seats believe he [Mr Weatherill] is most likely to blame”, despite only 39 percent of those sample considering the Weatherill Government responsible.
While the article subsequently made clear the true position, this was not done in a manner sufficient to redress the inaccuracy and misleading nature of the headline and first paragraph. Accordingly, the Council considered that the publication failed to take reasonable steps to ensure the headline and first paragraph were accurate and not misleading, which breached General Principle 1. Further, the Council did not consider the offer to publish a letter sufficient to remedy the inaccuracy, which warranted a correction. Accordingly, the publication breached General Principle 2.
Given the inclusion of other material in the article such as the poll question, results, and methodology, and the publication’s subsequent offer to publish a letter to the editor, the Council does not consider the publication failed to take reasonable steps to ensure fairness and balance. Accordingly, it did not breach General Principles 3 or 4.