The Press Council has considered a complaint by Liam Pickering, an accredited agent for AFL players, about an article in the Herald Sun on 8 June 2016 headed “STRATEGIC ERROR WILL COST AGENT” in print and by another headline online. The article referred to a judgment of the Supreme Court of Victoria arising out of Mr Pickering’s departure from Strategic Management Australia.
The Council considered that the Court’s judgment made clear its order was for the complainant to compensate Strategic Management, and for his former business partner to purchase the complainant’s 40 per cent shareholding. By reporting the outcome as a dispute between partners, the publication failed to take reasonable steps to ensure the article was accurate and not misleading in breach of General Principle 1.
The article implied the complainant suffered a significant defeat, and did not refer to the Court’s serious adverse findings made against his former partner or its conclusion that “both parties have won and lost”. The article also implied the complainant took a $90,000 cut of a player’s earnings, had returned it, and that this was dealt with in the judgment, none of which was established. These aspects also breached General Principle 1.
Further, the inaccuracies were sufficiently apparent that the publication should have taken steps to correct them, and in failing to do so it also breached General Principle 2.
The publication also presented the material without reasonable fairness and balance in breach of General Principle 3, and so was also obliged under General Principle 4 to take reasonable steps to give the complainant a fair opportunity for a reply. In this case, the publication eventually offered to publish a “succinct letter” from the complainant though given the circumstances, the Council concluded this offer did not amount to a fair and timely opportunity for a response.
However, referring to the complainant’s departure from Strategic Management as “messy” does not necessarily imply wrongdoing and may simply suggest contractual restraints on behaviour, so there was not a failure to take reasonable steps to ensure accuracy or fairness in this respect.
The Council also recognised that a high number of people involved in the AFL would be known to each other. In this case, there was insufficient evidence available to the Council to suggest the publication failed to avoid or disclose a conflict of interest, so General Principle 8 was not breached.